Privacy Policy
Last updated: January 2025
1. Introduction
LBDigitalEntertainment ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you purchase advertising services on our Platform.
2. Information We Collect
2.1 Business Information
We collect business and contact information from advertisers:
- Business name and contact person
- Email address and phone number
- Payment information (processed securely through PayPal)
- Business address and tax information
- Advertising account credentials
2.2 Campaign Information
We collect information about your advertising campaigns:
- Advertising creatives and campaign materials
- Target audience preferences and demographics
- Campaign budgets and spending limits
- Performance goals and objectives
2.3 Analytics and Performance Data
We automatically collect campaign performance data:
- Ad impressions, views, and click-through rates
- Viewer demographics and engagement patterns
- Conversion tracking and attribution data
- Campaign performance metrics and ROI data
3. How We Use Your Information
We use the information we collect to:
- Deliver and display your advertising campaigns
- Process advertising payments and manage contracts
- Provide campaign analytics and performance reports
- Optimize ad placement and targeting
- Communicate about campaign performance and opportunities
- Respond to advertiser questions and provide support
- Improve our advertising platform and targeting algorithms
- Detect and prevent advertising fraud or abuse
- Comply with advertising regulations and legal obligations
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Service Providers
We share information with third-party service providers who support our advertising platform:
- Payment processing (PayPal)
- Cloud hosting and content delivery networks
- Advertising analytics and tracking services
- Campaign management tools
- Fraud detection and brand safety services
4.2 Legal Requirements
We may disclose your information if required by law or if we believe such action is necessary to:
- Comply with legal obligations or court orders
- Protect our rights and property
- Prevent fraud or illegal activities
- Protect the safety of users or the public
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption of data in transit and at rest
- Regular security assessments and audits
- Secure authentication mechanisms
- Limited access to personal information
- Regular backup and disaster recovery procedures
6. Data Retention
We retain advertiser information and campaign data for as long as necessary to fulfill contractual obligations and comply with legal requirements. Campaign performance data is retained for 24 months for analytics and reporting purposes. When you close your advertiser account, business information will be deleted or anonymized within 90 days, except as required for tax and legal compliance.
7. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of your personal information
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Receive your data in a machine-readable format
- Opt-out: Unsubscribe from marketing communications
- Object: Object to processing of your information
8. Cookies and Tracking
We use cookies and similar tracking technologies to collect usage information and improve our services. You can control cookies through your browser settings, but disabling cookies may limit functionality.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
10. Children's Privacy
Our Platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on our Platform. Your continued use after such modifications constitutes acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions about this Privacy Policy or how we handle advertiser data, please contact us at:
Email: privacy@lbdigital.com
Phone: +1 (555) 123-4567
Address: LBDigitalEntertainment Privacy & Compliance Team